Advertising : an integrated marketing communication perspective / George E. Belch ... [et al.].
Contributor(s): Belch, George E. (George Edward)
.
Publisher: North Ryde, N.S.W. : McGraw-Hill Australia, c2012Edition: 2nd ed.Description: xxviii, 644 p. : col. ill. ; 26 cm.ISBN: 9780070997981 (pbk.); 0070997985 (pbk.).Subject(s): Advertising | Sales promotion | Communication in marketingDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 5 |
659.1 ADV 2012 (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000135294 |
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| 659.1 ADV 2010 Advertising / | 659.1 ADV 2011 Advertising : | 659.1 ADV 2012 Advertising in the digital age | 659.1 ADV 2012 Advertising : | 659.1 ADV 2012 Advertising & IMC : | 659.1 ADV 2018 The advertising handbook / | 659.1 ALB 2020 Copywriting made simple : |
Includes bibliographical references and index.