Branding television / Catherine Johnson.
By: Johnson, Catherine.
Series: Comedia: Publisher: London : Routledge, c2012Description: xvii, 197 p. ; 24 cm.ISBN: 9780415548427 (hbk.); 9780415548434 (pbk.).Subject(s): Television broadcasting -- United States | Television broadcasting -- Great Britain | Branding (Marketing) -- United States | Branding (Marketing) -- Great BritainDDC classification: 384.550688| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 12 , Side 1, TierNo 4, BayNo 3 |
384.550688 JOH 2012 (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000136799 |
Includes bibliographical references and index.