Globalisation and advertising in emerging economies : Brazil, Russia, India, and China / Lynne Ciochetto.
By: Ciochetto, Lynne
.
Series: Routledge studies in international business and the world economy ; 51.Publisher: London ; New York : Routledge, c2011Description: 181 p. : ill. ; 24 cm.ISBN: 9780415562003 (hbk.); 0415562007 (hbk.).Subject(s): Capitalism | Advertising -- Economic aspects | Globalization -- Economic aspectsDDC classification: 337.091724
Contents:
Introduction -- Brazil -- Russia -- India -- China -- An environmental audit of the brics -- Conclusion.
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 3, Shelf 6, Side 2, TierNo 3, BayNo 1 |
337.091724 CIO 2011 (Browse shelf) | 1 | Available | GENLS,GENLS,03,GR | 5000136858 |
Includes bibliographical references (p. [150]-171) and index.
Introduction -- Brazil -- Russia -- India -- China -- An environmental audit of the brics -- Conclusion.