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The economics and financing of media companies [electronic resource] / Robert G. Picard.

By: Picard, Robert G.
Contributor(s): ebrary, Inc.
Publisher: New York : Fordham University Press, 2011Edition: 2nd ed.Description: ix, 274 p. : ill.Subject(s): Mass media -- Economic aspects | Mass media -- FinanceGenre/Form: Electronic books.DDC classification: 338.4/730223 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.
Item type Current location Call number Status Date due Barcode
338.4/730223 (Browse shelf) Available

Includes bibliographical references and index.

Media firms as economic and business entities -- Business models, workflows, and value chains in media firms -- Distribution and retail sales of media -- economic forces affecting media -- The influence of the general economy on media -- Audiences and consumers -- Media, advertisers, and advertising -- Competition in media markets -- Concepts in media financing and financial management -- Capital markets and media firms -- The development of large media companies -- Trade and globalization in media products and services -- Indicators of financial and economic health of media firms.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.