Taylor's Library

Normal view MARC view ISBD view

Marketing today's academic library [electronic resource] : a bold new approach to communicating with students / Brian Mathews.

By: Mathews, Brian (Brian Scott).
Contributor(s): ebrary, Inc.
Publisher: Chicago : American Library Association, 2009Description: xv, 171 p. : ill.Subject(s): Academic libraries -- Marketing | Academic libraries -- Public relations | Libraries and students | Advertising -- LibrariesGenre/Form: Electronic books.DDC classification: 021.7 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.
Item type Current location Call number Status Date due Barcode
021.7 (Browse shelf) Available

Includes bibliographical references and index.

Do libraries need to advertise? -- Defining the user -- Student need states -- The library as product -- Conducting marketing research -- Building relationships -- Developing brand strategies -- Promotional building blocks -- Designing messages -- Measuring the impact -- Putting it all together.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.