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The Googlization of everything : (and why we should worry) / Siva Vaidhyanathan.

By: Vaidhyanathan, Siva.
Publisher: Berkeley : University of California Press, c2011Description: xiv, 265 p. ; 24 cm.ISBN: 9780520258822 (hbk.).Subject(s): Google (Firm) | Internet industry -- Social aspects | Internet -- Social aspectsDDC classification: 338.76102504
Contents:
Introduction: the gospel of Google -- "Render unto Caesar": how Google came to rule the web -- Google's ways and means: faith in aptitude and technology -- The Googlization of us: universal surveillance and infrastructural imperialism -- The Googlization of the world: prospects for a global public sphere -- The Googlization of the library: the future of books -- The Googlization of memory: filters and the fracturing of knowledge -- Conclusion: the human knowledge project.
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 3, Shelf 7 , Side 1, TierNo 1, BayNo 3

338.76102504 VAI 2011 (Browse shelf) 1 Available SOCIT,15003,03,CL 5000135137

Includes bibliographical references (p. 219-255) and index.

Introduction: the gospel of Google -- "Render unto Caesar": how Google came to rule the web -- Google's ways and means: faith in aptitude and technology -- The Googlization of us: universal surveillance and infrastructural imperialism -- The Googlization of the world: prospects for a global public sphere -- The Googlization of the library: the future of books -- The Googlization of memory: filters and the fracturing of knowledge -- Conclusion: the human knowledge project.