The media handbook [electronic resource] : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
By: Katz, Helen E
.
Series: Routledge communication series: Publisher: New York : Routledge, 2010Edition: 4th ed.Description: 1 online resource (xii, 212 p.) : ill.ISBN: 9780203864555 (ebk.); 0203864557 (ebk.).Subject(s): Advertising media planning | Mass media and business | Marketing channels | Electronic booksAdditional physical formats: Print version:: Media handbook.DDC classification: 659 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 659 (Browse shelf) | e-book | SOMAC,09030,03,RM,PPT | SOMAC,91603,03,RM |
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| 658.9191 WAT Event management in leisure and tourism / | 658.9191 WAT Event management in leisure and tourism / | 658.9191 WAT 1998 Event management in leisure and tourism / | 659 The media handbook | 659 The Small Business Success Guide | 659 The media handbook : | 659 DOT Publicity and public relations / |
Includes bibliographical references and index.
Description based on print version record.