Handbook of Islamic marketing / edited by Özlem Sandıkcı, Gillian Rice.
Contributor(s): Sandıkcı, Özlem
| Rice, Gillian, Ph. D.
Publisher: Cheltenham : Edward Elgar, 2011Description: xxi, 513 p. : ill. ; 25 cm.ISBN: 9781849800136 (hbk.); 1849800138 (hbk.).Subject(s): Marketing -- Islamic countries | Marketing -- Religious aspects -- Islam | Consumption (Economics) -- Religious aspects -- Islam | Brand name products -- Religious aspects -- Islam | Islamic countries -- CommerceDDC classification: 658.80088297
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 2, BayNo 8 |
658.80088297 HAN 2011 (Browse shelf) | 1 | Available | UNISA,19003,03,AD | 5000137941 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.80072/7 Quantitative modelling in marketing and management | 658.80076 DIB Marketing briefs : | 658.80076 JAC Marketing : | 658.80088297 HAN 2011 Handbook of Islamic marketing / | 658.80089 BUR Cross-cultural marketing : | 658.8009 MAR 2011 The marketing century : | 658.8009 MAR 2011 The marketing century : |
Includes bibliographical references and index.