Cracking the code [electronic resource] : leveraging consumer psychology to drive profitability / Steven S. Posavac, editor.
Contributor(s): Posavac, Steven S | Society for Consumer Psychology | ebrary, Inc
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Publisher: Armonk, N.Y. : M.E. Sharpe, 2011Description: xi, 331 p. : ill.Subject(s): Consumer behavior | Marketing -- ManagementGenre/Form: Electronic books.DDC classification: 658.8/342 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| 658.8/342 (Browse shelf) | Available |
Includes bibliographical references and indexes.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.