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Destination marketing and management [electronic resource] : theories and applications / edited by Youcheng Wang and Abraham Pizam.

Contributor(s): Wang, Youcheng | Pizam, Abraham | ebrary, Inc.
Publisher: Cambridge : CAB International, c2011Description: x, 370 p. : ill.Subject(s): Tourism -- Marketing | Tourism -- ManagementGenre/Form: Electronic books.DDC classification: 910.68/8 Online resources: An electronic book accessible through the World Wide Web; click to view
Contents:
pt. 1. Destination marketing and management : concepts, structures and policies -- pt. 2. Destination marketing : understanding consumer decision making -- pt. 3. Destination marketing : research, branding and image communication -- pt. 4. Destination product development and distribution -- pt. 5. Managing stakeholders at destinations -- pt. 6. Safety and crisis management at destinations -- pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities.
Item type Current location Call number Status Date due Barcode
910.68/8 (Browse shelf) Available

Includes bibliographical references and index.

pt. 1. Destination marketing and management : concepts, structures and policies -- pt. 2. Destination marketing : understanding consumer decision making -- pt. 3. Destination marketing : research, branding and image communication -- pt. 4. Destination product development and distribution -- pt. 5. Managing stakeholders at destinations -- pt. 6. Safety and crisis management at destinations -- pt. 7. Managing competitiveness and sustainability and embracing challenges and opportunities.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2011. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.