MKTG 8 / Lamb / Hair / McDaniel.
By: Lamb, Charles W [author.]
.
Contributor(s): Hair, Joseph F., Jr [author.] | McDaniel, Carl, Jr [author.].
Publisher: Mason, OH : South-Western, Cengage Learning, [2015]Copyright date: ©2015Edition: Student edition.Description: xiii, 420 pages, 20 pages of pull-out flashcards : color illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781285432625 (student edition); 9781285432632 (instructor edition).Other title: MKTG eight | MKTG, principles of marketing.Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 0, Shelf 0, Side 0, TierNo 0, BayNo 0 |
658.8 LAM 2015 (Browse shelf) | 1 | Available | SHTEx,70002,03,CL | 5000160014 |
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| 658.8 LAM 2013 Marketing / | 658.8 LAM 2013 Marketing / | 658.8 LAM 2013 Marketing / | 658.8 LAM 2015 MKTG 8 / | 658.8 LAM 2021 MKTG13 : | 658.8 LAN Essentials of marketing : | 658.8 LAN Essentials of marketing : |
Includes bibliographical references and index.