The handbook of strategic public relations and integrated marketing communications / edited by Clarke L. Caywood.
Contributor(s): Caywood, Clarke L
.
Publisher: New York, NY : McGraw-Hill, c2012Edition: 2nd ed.Description: xviii, 904 p. : ill. ; 24 cm.ISBN: 9780071767460 (hbk.); 0071767460 (hbk.).Subject(s): Public relations | Communication in management | Communication in marketingDDC classification: 659.2
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 28 , Side 1, TierNo 5, BayNo 2 |
659.2 HAN 2012 (Browse shelf) | 1 | Available | TBSxx,34001,03,CL | 5000141842 |
Includes bibliographical references and index.