Darwin's brands : adapting for success / Anand Halve.
By: Halve, Anand Bhaskar
.
Publisher: New Delhi, India ;Thousand Oaks, Calif. : SAGE, 2012Description: xvii, 168 p. : ill. ; 24 cm.ISBN: 9788132107156 (pbk.); 8132107152 (pbk.).Subject(s): Brand name products -- India | Branding (Marketing) -- India | Consumers' preferences -- India | India -- Economic conditions -- 1991-DDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 4 |
658.827 HAL 2012 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000141188 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 4 |
658.827 HAL 2012 (Browse shelf) | 1 | Available | GENLS,GENLS,02,CL | 5000138862 |
Includes bibliographical references.