Multicultural perspectives in customer behaviour / edited by Maria G. Piacentini and Charles C. Cui.
Contributor(s): Piacentini, Maria G | Cui, Charles C.
Series: Key issues in marketing management: Publisher: London ; New York : [Helensburgh] : Routledge ; Westburn Pub., 2012Description: xi, 171 p. : ill. ; 25 cm.ISBN: 9780415628907 (hbk.); 0415628903 (hbk.).Uniform titles: Journal of marketing management. Subject(s): Consumer behavior | Intercultural communication
| Cultural pluralismDDC classification: 658.8342
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 5, BayNo 7 |
658.8342 MUL 2012 (Browse shelf) | 1 | Available | TBSxx,34004,03,CL | 5000138017 |
"This book is a reproduction of the Journal of marketing management, volume 26, issues 11-12"--T.p. verso.
Includes bibliographical references and index.