Online consumer behavior : theory and research in social media, advertising, and e-tail / edited by Angeline G. Close.
Contributor(s): Close, Angeline.
Publisher: New York : Routledge, c2012Description: xxxiii, 366 p. : ill. ; 24 cm.ISBN: 9781848729698 (hbk.).Subject(s): Consumer behavior | Internet marketing | Electronic commerce -- Psychological aspectsDDC classification: 381.142Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Collection | Taylor's Library-TU |
Floor 4, Shelf 12 , Side 1, TierNo 4, BayNo 2 |
381.142 ONL 2012 (Browse shelf) | 1 | Available | TBSxx,34001,03,CL | 5000139886 |
Includes bibliographical references and index.