Brand turnaround : how brands gone bad returned to glory and the seven game changers that made the difference / Karen Post.
By: Post, Karen
.
Publisher: New York : McGraw-Hill, c2012Description: xxiv, 262 p. ; 24 cm.ISBN: 9780071775281 (hbk.); 0071775285 (hbk.).Subject(s): Brand name products | Branding (Marketing) | Technological innovations -- ManagementDDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 5 |
658.827 POS 2012 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000141101 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 2, BayNo 5 |
658.827 POS 2012 (Browse shelf) | 1 | Available | TBSxx,34001,03,CL | 5000141901 |
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| 658.827 PEA 2011 The old rules of marketing are dead : | 658.827 PER 2015 Power brands : | 658.827 PER 2015 Power brands : | 658.827 POS 2012 Brand turnaround : | 658.827 POS 2012 Brand turnaround : | 658.827 PRI 2008 Brand immortality : | 658.827 QUE The new global brands : |
Includes bibliographical references and index.