Comic-con and the business of pop culture : what the world's wildest trade show can tell us about the future of entertainment / Rob Salkowitz.
By: Salkowitz, Rob
.
Publisher: New York : McGraw-Hill, c2012Description: viii, 292 p. : ill. ; 24 cm.ISBN: 9780071797023 (hbk.); 0071797025 (hbk.).Subject(s): Comic books, strips, etc. -- Authorship -- Marketing | Comic books, strips, etc. -- Marketing | Comic books, strips, etc. -- Technological innovations | Popular culture -- Economic aspects | WebcomicsDDC classification: 741.5973
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 32, Side 1, TierNo 2, BayNo 1 |
741.5973 SAL 2012 (Browse shelf) | 1 | Available | TBSxx,28000,03,CL | 5000141111 |
Includes bibliographical references and index.