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Managing and marketing tourist destinations [electronic resource] : strategies to gain a competitive edge / Metin Kozak and Seyhmus Baloglu.

By: Kozak, Metin, 1968-.
Contributor(s): Baloglu, Seyhmus.
Series: Routledge advances in tourism: 21.Publisher: New York : Routledge, 2011Description: 1 online resource (xx, 242 p.) : ill.ISBN: 9780203842300 (electronic bk.); 0203842308 (electronic bk.).Subject(s): Tourism -- Management | Tourism -- Marketing | Electronic booksAdditional physical formats: Print version:: Managing and marketing tourist destinations.DDC classification: 910.68 Online resources: Accessible through the World Wide Web; click to view
Item type Current location Call number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
910.68 (Browse shelf) e-book SHTEx,70005,03,CL,PPT | SHTEx,94604,03,RA,PPT

Includes bibliographical references and index.

Description based on print version record.