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Strategic market management : global perspectives / David A. Aaker, Damien McLoughlin.

By: Aaker, David A. (David Allen), 1938-.
Contributor(s): McLoughlin, Damien.
Publisher: Hoboken, NJ : John Wiley, 2011Description: xiii, 354 pages : illustrations ; 25 cm.ISBN: 9780470689752 (pbk.).Subject(s): Marketing -- ManagementDDC classification: 658.8
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 2

658.8 AAK 2011 (Browse shelf) 1 Available TBSxx,37003,03,RM 5000156697
Main Collection Taylor's Library-TU
658.8 AAK 2011 (Browse shelf) 1 Available TBSxx,37003,03,AD 5000157164
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 2

658.8 AAK 2011 (Browse shelf) 1 Available TBSxx,34002,03,RM 5000142063
Main Collection Taylor's Library-TU
658.8 AAK 2011 (Browse shelf) 1 Available TBSxx,34002,03,RM 5000142062
Main Collection Taylor's Library-TU
658.8 AAK 2011 (Browse shelf) 1 Available TBSxx,34003,03,RM 5000142488
Main Collection Taylor's Library-TU
658.8 AAK 2011 (Browse shelf) 1 Available TBSxx,34003,03,RM 5000142489
Main Collection Taylor's Library-TU
658.8 AAK 2011 (Browse shelf) 1 Available TBSxx,34004,03,RM 5000148489
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 2

658.8 AAK 2011 (Browse shelf) 1 Available TBSxx,34004,03,RM 5000148556
Graduate Collection Taylor's Library-TU

Floor 4, Shelf 26, Side 2, TierNo 1, BayNo 1

658.8 AAK 2011 (Browse shelf) 1 Available SHTEx,60001,03,RA 5000149187

First published: 2010.

Includes bibliographical references and index.