The power of corporate communication : crafting the voice and image of your business / Paul Argenti, Janis Forman.
By: Argenti, Paul A
.
Contributor(s): Forman, Janis.
Publisher: Boston, MA : McGraw-Hill, c2002Description: vii, 294 p. : ill. ; 24 cm.ISBN: 0071379495 (hbk.); 9780071379496 (hbk.).Subject(s): Communication in management | Corporations -- Public relations | Communication in organizationsDDC classification: 658.45
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Graduate Collection | Taylor's Library-TU | 658.45 ARG 2002 (Browse shelf) | 1 | Available | SOMAC,41001,03,RM | 5000146839 | ||
| Graduate Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 1, TierNo 3, BayNo 4 |
658.45 ARG 2002 (Browse shelf) | 1 | Available | SOMAC,41001,03,RM | 5000146837 |
Includes bibliographical references (p. 267-282) and index.