Basic marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy.
By: Perreault, William D., Jr
.
Contributor(s): Cannon, Joseph P. (Assistant professor of marketing) | McCarthy, E. Jerome (Edmund Jerome).
Publisher: New York, NY : McGraw-Hill/Irwin, [2014]Copyright date: ©2014Edition: 19 edition, International student edition.Description: xl, 726, [11] pages : colour illustrations ; 28 cm.Content type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781259060762 (paperback); 1259060764 (paperback).Subject(s): MarketingDDC classification: 658.8
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| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26, Side 2, TierNo 1, BayNo 1 |
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| Main Collection | Taylor's Library-TU |
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| Main Collection | Taylor's Library-TU | 658.8 PER 2014 (Browse shelf) | 1 | Available | TBSxx,34003,03,RA | SOMMx,93607,03,RA | SOMMx,13607,03,RA | 5000149252 |
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Includes bibliographical references and index.