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Communication theories : origins, methods, and uses in the mass media / Werner J. Severin, James W. Tankard.

By: Severin, Werner J. (Werner Joseph).
Contributor(s): Tankard, James W.
Publisher: New York, NY : Addison Wesley Longman, c2010Edition: 5th ed.Description: xv, 411 p. : ill. ; 24 cm.ISBN: 9780205727261 (pbk. : Int. ed.).Subject(s): Mass media | Communication | Interpersonal communicationDDC classification: 302.23
Item type Current location Call number Copy number Status Notes Date due Barcode
Graduate Collection Taylor's Library-TU
302.23 SEV 2010 (Browse shelf) 1 Available SOMAC,41001,03,RM 5000147639
Graduate Collection Taylor's Library-TU
302.23 SEV 2010 (Browse shelf) 1 Available SOMAC,41001,03,RM 5000147647

Includes bibliographical references and index.