Evaluating public relations [electronic resource] : a best practice guide to public relations planning, research and evaluation / Tom Watson and Paul Noble.
By: Watson, Tom.
Contributor(s): Noble, Paul.
Series: PR in practice series: Publisher: London ; Philadelphia : Kogan Page, 2007Edition: 2nd ed.Description: 1 online resource (iv, 252 p.) : ill.ISBN: 9780749452780 (ebk.); 0749452781 (ebk.).Subject(s): Public relations -- Evaluation | Public relations -- Evaluation -- Case studiesGenre/Form: Electronic books.Additional physical formats: Print version:: Evaluating public relations.DDC classification: 659.2 Online resources: An electronic book accessible through the World Wide Web; click to view| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 659.2 (Browse shelf) | e-book | SOMAC,37001,03,RM,PPT | SOMAC,37003,03,AD,PPT | SOMAC,91605,03,AD,PPT | SOMAC,37001,03,AD,PPT |
Previous ed.: 2005.
Includes bibliographical references (p. [244]-250) and index.
Description based on print version record.