Strategic marketing / Todd Mooradian, Kurt Matzler, Lawrence J. Ring.
By: Mooradian, Todd A
.
Contributor(s): Matzler, Kurt | Ring, Lawrence J.
Publisher: Upper Saddle River, N.J. : Pearson Education, c2012Description: xxiv, 384 p. : ill. ; 24 cm.ISBN: 9780137136971 (pbk. : Int ed.); 0137136978 (pbk. : Int ed.).Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.802
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 658.802 MOO 2012 (Browse shelf) | 1 | Available | TBSxx,34001,03,CL | 5000148723 |
Includes bibliographical references and index.