Handbook of International Advertising Research [electronic resource] / edited by Hong Cheng.
Contributor(s): Cheng, Hong [editor.].
Series: Handbooks in communication and media: Publisher: Chichester : Wiley-Blackwell, 2014Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9781118378465 (electronic bk.); 1118378466 (electronic bk.); 9781118378496 (electronic bk.); 1118378490 (electronic bk.); 1306403510 (ebk); 9781306403511 (ebk).Subject(s): Advertising -- Research
Additional physical formats: Print version:: Handbook of International Advertising Research.DDC classification: 659.1072 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 659.1072 (Browse shelf) | e-book | SOMAC,37000,04,CL,PPT |
Description based on print version record.