Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.
By: Arens, William F
.
Contributor(s): Weigold, Michael F | Arens, Christian.
Publisher: New York : McGraw-Hill/Irwin, c2013Edition: 14th ed.Description: xxxix, 722 p. : col. ill. ; 28 cm.ISBN: 9780071318389 (pbk. : international ed.); 0071318380 (pbk. : international ed.).Subject(s): AdvertisingDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 5 |
659.1 ARE 2013 (Browse shelf) | 1 | Available | SOMAC,37001,03,RM|SOMAC,91603,03,RM | 5000150150 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 5 |
659.1 ARE 2013 (Browse shelf) | 1 | Available | SOMAC,37000,03,RA|SOMAC,91603,03,RM | 5000151560 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 5 |
659.1 ARE 2013 (Browse shelf) | 1 | Available | SOMAC,37001,03,RA|SOMAC,91603,03,RM | 5000150615 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 5 |
659.1 ARE 2013 (Browse shelf) | 1 | Available | SOMAC,37002,03,RA|SOMAC,91603,03,RM | 5000143350 |
Includes bibliographical references and index.