Introduction to marketing : theory and practice / Adrian Palmer.
By: Palmer, Adrian
.
Publisher: Oxford : Oxford University Press, [2012]Copyright date: ©2012Edition: 3rd edition.Description: xxxi, 542 pages : illustrations ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780199602131 (pbk.).Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 6 |
658.8 PAL 2012 (Browse shelf) | 1 | Available | TBFxx,08010,03,RA | 5000171988 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 5, BayNo 6 |
658.8 PAL 2012 (Browse shelf) | 1 | Available | TBSxx,08010,03,RA | 5000149091 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.8 PAL Managing marketing / | 658.8 PAL Mastering the rules of competitive strategy : | 658.8 PAL 2009 Introduction to marketing : | 658.8 PAL 2012 Introduction to marketing : | 658.8 PAL 2012 Introduction to marketing : | 658.8 PAL 2014 Principles of services marketing / | 658.8 PAT Successful marketing for the small business / |
Includes bibliographical references and indexes.