Marketing for hospitality and tourism / Philip Kotler, John T. Bowen, James C. Makens.
By: Kotler, Philip [author.]
.
Contributor(s): Bowen, John (John T.) [author.] | Makens, James C [author.].
Publisher: Boston : Pearson, [2014]Copyright date: ©2014Edition: Sixth edition.Description: xxi, 682 pages : color illustrations ; 29 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780132784023 (hardback); 0132784025 (hardback).Subject(s): Hospitality industry -- Marketing | Tourism -- MarketingDDC classification: 647.940688
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU | 647.940688 KOT 2014 (Browse shelf) | 1 | Available | SHTEx,70002,03,RM|SCAFS,70003,03,RM | 5000152569 | ||
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 21 , Side 2, TierNo 4, BayNo 6 |
647.940688 KOT 2014 (Browse shelf) | 1 | Available | SHTEx,70002,03,RM|SCAFS,70003,03,RM | 5000152570 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 21 , Side 2, TierNo 4, BayNo 6 |
647.940688 KOT 2014 (Browse shelf) | 1 | Available | SHTEx,70002,03,RM|SCAFS,70003,03,RM | 5000153195 |
Includes bibliographical references and index.