Marketing research : an applied orientation / Naresh K. Malhotra.
By: Malhotra, Naresh K.
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2010Edition: 6th ed., Global ed.Description: 929 p. : ill. (some col.) ; 28 cm.ISBN: 9780136094234 (pbk.); 0136094236 (pbk.).Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|---|
Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27, Side 1, TierNo 2, BayNo 1 |
658.83 MAL 2010 (Browse shelf) | 1 | Available | TBSxx,28000,03,GR | 5000144511 |
Includes bibliographical references and index.