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Marketing research : an applied orientation / Naresh K. Malhotra.

By: Malhotra, Naresh K.
Publisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2010Edition: 6th ed., Global ed.Description: 929 p. : ill. (some col.) ; 28 cm.ISBN: 9780136094234 (pbk.); 0136094236 (pbk.).Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83
Item type Current location Shelf location Call number Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 27, Side 1, TierNo 2, BayNo 1

658.83 MAL 2010 (Browse shelf) 1 Available TBSxx,28000,03,GR 5000144511

Includes bibliographical references and index.