Herd : how to change mass behaviour by harnessing our true nature / Mark Earls.
By: Earls, Mark
.
Publisher: Chichester : Wiley, 2013Edition: [Rev. ed.].Description: xxiii, 399 p. : ill. ; 20 cm.ISBN: 9780470744598 (pbk.).Other title: How to change mass behaviour by harnessing our true nature.Subject(s): Communication in marketing | Consumer behavior | Social interaction | Social influenceDDC classification: 658.8343
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 8 |
658.8343 EAR 2013 (Browse shelf) | 1 | Available | TDSxx,29007,03,RM | 5000148639 |
First published: 2009.
Includes bibliographical references and index.