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Services marketing : people, technology, strategy / Christopher Lovelock, Jochen Wirtz.

By: Lovelock, Christopher H.
Contributor(s): Wirtz, Jochen.
Publisher: Harlow, Essex : Pearson Education, 2011Copyright date: ©2011Edition: Seventh edition; Global edition.Description: 648 pages : illustrations ; 28 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780273756064 (paperback); 0273756060 (paperback).Subject(s): Marketing -- Management | Professions -- Marketing | Service industries -- Marketing | Customer services -- MarketingDDC classification: 658.8
Item type Current location Shelf location Call number Vol info Copy number Status Notes Date due Barcode
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 5

658.8 LOV 2011 (Browse shelf) 1 Available TBSxx,34001,03,RM|TBSxx,34003,03, RA|SCAFS,70003,03,RM 5000156379
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 5

658.8 LOV 2011 (Browse shelf) 1 Available TBSxx,34001,03,RM|TBSxx,34003,03, RA|SCAFS,70003,03,RM 5000152836
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 5

658.8 LOV 2011 (Browse shelf) 1 Available SHTEx,70002,03,AD|TBSxx,34003,03, RA|SCAFS,70003,03,RM 5000147786
Main Collection Taylor's Library-TC

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 5

658.8 LOV 2011 (Browse shelf) 1 Available SHTEx,70002,03,AD|TBSxx,34003,03, RA|SCAFS,70003,03,RM 5000147787
Main Collection Taylor's Library-TU

Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 5

658.8 LOV 2011 (Browse shelf) Complimentary from: Listya Ferdian, 17 February 2016 1 Available SHTEx,70002,03,GR|TBSxx,34003,03, RA|SCAFS,70003,03,RM 5000159332

Includes bibliographical references and indexes.