The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns / Pete Barry.
By: Barry, Pete (Pete S.)
.
Publisher: London : Thames & Hudson, 2012Edition: 2nd ed., rev. & expanded.Description: 296 p. : ill. ; 25 cm.ISBN: 9780500516232 (hbk.); 9780500290316 (pbk.).Subject(s): Advertising | Advertising campaigns | Advertising copyDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 5, BayNo 5 |
659.1 BAR 2012 (Browse shelf) | 1 | Available | TBSxx,34001,03,CL|SOCxx,37000,03,RA|SOCxx,91602,03,RM | 5000147642 |
Previous ed.: 2008.
Includes bibliographical references (p. 291) and index.