Contemporary advertising and integrated marketing communications / William F. Arens, Michael F. Weigold, Christian Arens.
By: Arens, William F
.
Contributor(s): Weigold, Michael F | Arens, Christian.
Publisher: New York : McGraw-Hill/Irwin, c2013Edition: 14th ed.Description: xxxix, 722 p. : col. ill. ; 30 cm.ISBN: 9780078028953 (pbk.); 0078028957 (pbk.).Subject(s): AdvertisingDDC classification: 659.1
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 2, TierNo 4, BayNo 5 |
659.1 ARE 2013 (Browse shelf) | 1 | Available | TBSxx,34003,03,RA | 5000148593 |
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Includes bibliographical references and index.