Marketing concepts and strategies / Sally Dibb, Lyndon Simkin, William M. Pride, O. C. Ferrell.
By: Dibb, Sally
.
Contributor(s): Simkin, Lyndon | Pride, William M | Ferrell, O. C.
Publisher: Andover : Cengage Learning, [2012]Copyright date: ©2012Edition: Sixth edition.Description: xviii, 815 pages : colour illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781408064320 (paperback); 9781408032145 (paperback with access card).Subject(s): MarketingDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TC |
Floor 4, Shelf 40, Side 1, TierNo 4, BayNo 1 |
658.8 DIB 2012 (Browse shelf) | 1 | Available | ACCAx,24000,03,RA | 5000156985 | |
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 3 |
658.8 DIB 2012 (Browse shelf) | 1 | Available | SBSxx,36000,03,RA | 5000151048 |
Includes bibliographical references and index.