Essentials of marketing management / Geoff Lancaster and Lester Massingham.
By: Lancaster, Geoffrey
.
Contributor(s): Massingham, Lester.
Publisher: London : Routledge, 2011Description: xxv, 524 p. : ill. ; 26 cm.ISBN: 9780415553469 (hbk.); 9780415553476 (pbk.).Subject(s): Marketing -- ManagementDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 3, BayNo 5 |
658.8 LAN 2011 (Browse shelf) | 1 | Available | TBSxx,34003,03,RA | 5000143362 |
Includes bibliographical references and index.