The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
By: Katz, Helen E [author.]
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Series: Routledge communication series: Publisher: New York : Routledge, 2014Copyright date: ©2014Edition: Fifth edition.Description: 1 online resource (xii, 232 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781134498079 (electronic bk.); 1134498071 (electronic bk.).Subject(s): Advertising media planning | Mass media and business | Marketing channelsGenre/Form: Electronic books.Additional physical formats: Print version:: Media handbook.DDC classification: 659 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 659 (Browse shelf) | e-book | SOMAC,91605,03,CL,PPT |
Includes bibliographical references and index.
Description based on print version record.