Decoding the new consumer mind : how and why we shop and buy / Kit Yarrow ; foreword by Paco Underhill.
By: Yarrow, Kit [author.]
.
Publisher: San Francisco, CA : Jossey-Bass, [2014]Edition: First edition.Description: 1 online resource (x, 214 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781118859315 (electronic bk.); 1118859316 (electronic bk.); 9781118859582 (electronic bk.); 1118859588 (electronic bk.).Subject(s): Consumer behavior | Consumers -- Psychology | Consumption (Economics) -- Psychological aspectsGenre/Form: Electronic books.Additional physical formats: Print version:: Decoding the new consumer mindDDC classification: 339.4/7019 Online resources: Accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 339.4/7019 (Browse shelf) | e-book | TBSxx,34001,03,CL,PPT | TBSxx,34002,03,CL,PPT | TBSxx,34003,03,CL,PPT | TBSxx,34004,03,CL,PPT | TBSxx,34005,03,CL,PPT | TBSxx,18002,03,CL,PPT |
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Includes bibliographical references and index.
Description based on online resource; title from digital title page (viewed on April 18, 2014).