Evaluating public relations [electronic resource] : a guide to planning, research and measurement / Tom Watson, Paul Noble.
By: Watson, Tom.
Contributor(s): Noble, Paul.
Series: PR In Practice: Publisher: London : Kogan Page, 2014Edition: 3rd ed.Description: 1 online resource (viii, 199 p.).ISBN: 9780749468903; 0749468904.Subject(s): Public relations -- Evaluation | Public relations -- Planning | Public relations -- ResearchGenre/Form: Electronic books. | Electronic books.Additional physical formats: Print version:: Evaluating Public Relations : A Guide to Planning, Research and MeasurementDDC classification: 659.2 Online resources: An electronic book accessible through the World Wide Web; click to view| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 659.2 (Browse shelf) | 1 | e-book | SOMAC,91605,03,CL,PPT | SOMAC,91604,03,AD,PPT |
Description based upon print version of record.
Includes bibliographical references and index.