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The advertising handbook / [edited by] Helen Powell [and others].

Contributor(s): Powell, Helen | Brierley, Sean, 1966-. Advertising handbook.
Series: Media practice: Publisher: London ; New York : Routledge, 2009Edition: Third edition.Description: 1 online resource (xi, 247 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9781134718924 (electronic bk.); 1134718926 (electronic bk.).Subject(s): Advertising -- Handbooks, manuals, etcGenre/Form: Electronic books.Additional physical formats: Print version:: Advertising handbook.DDC classification: 659.1 Other classification: 85.40 | QP 630 Online resources: An electronic book accessible through the World Wide Web; click to view
Item type Current location Call number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
659.1 (Browse shelf) e-book SOMAC,91602,03,CL,PPT

Revised edition of: The advertising handbook / Sean Brierley. 2nd ed. 2002.

Includes bibliographical references and index.

Description based on print version record.