Z.E.R.O. : zero paid media as the new marketing model / Joseph Jaffe, Maarten Albarda.
By: Jaffe, Joseph [author.].
Contributor(s): Albarda, Maarten [author.].
Publisher: Hoboken, New Jersey : Wiley, [2014]Description: 1 online resource (xvi, 272 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781118808429 (electronic bk.); 1118808428 (electronic bk.); 9781118808399 (electronic bk.); 1118808398 (electronic bk.).Other title: Zero | Zero paid media as the new marketing model.Subject(s): Advertising | Marketing -- Technological innovations
| Internet marketing | Digital mediaGenre/Form: Electronic books. | Electronic books.Additional physical formats: Print version:: Z.E.R.O.DDC classification: 659.1 Other classification: BUS043000 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 659.1 (Browse shelf) | 1 | e-book | SOMAC,37000,03,CL,PPT | SOMAC,37001,03,CL,PPT | SOMAC,37002,03,CL,PPT | SOMAC,37003,03,CL,PPT | SOMAC,37004,03,CL,PPT |
Includes bibliographical references and index.
Description based on online resource; title from digital title page (viewed on Dec. 2, 2013).