Positioning theory and strategic communications : a new approach to public relations research and practice / Melanie James.
By: James, Melanie [author.].
Series: Routledge new directions in public relations and communication research: Publisher: Oxfordshire, England ; New York : Routledge, 2014Copyright date: ©2014Description: 1 online resource (243 pages) : illustrations.Content type: text Media type: computer Carrier type: online resourceISBN: 9781315886084 (e-book); 9781134615254 (e-book).Subject(s): Public relationsGenre/Form: Electronic books.Additional physical formats: Print version:: Positioning theory and strategic communications : a new approach to public relations research and practice.DDC classification: 659.2 Online resources: An electronic book accessible through the World Wide Web; click to view| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 659.2 (Browse shelf) | 1 | e-book | SLASx,27003,03,CL,PPT | SOCxx,37000,03,CL,PPT | SOCxx,37001,03,CL,PPT | SOCxx,37002,03,CL,PPT | SOCxx,37003,03,CL,PPT | SOCxx,37004,03,CL,PPT |
Includes index.
Description based on print version record.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.