Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.
By: Walker, Orville C
.
Contributor(s): Mullins, John W. (John Walker).
Publisher: New York, NY : McGraw-Hill Irwin, [2014]Copyright date: ©2014Edition: Eighth edition.Description: xvi, 368 pages : illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780078028946 (paperback); 0078028949 (paperback).Subject(s): Marketing -- ManagementDDC classification: 658.802
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27 , Side 1, TierNo 4, BayNo 2 |
658.802 WAL 2014 (Browse shelf) | 1 | Available | SOMAC,37003,03,RA|SOMAC,37003,03,AD|SOMAC,91605,03,AD | 5000156591 |
Includes bibliographical references and indexes.