Storyscaping : stop creating ads, start creating worlds / by Gaston Legorburu, Darren McColl.
By: Legorburu, Gaston [author.].
Contributor(s): McColl, Darren [author.].
Publisher: Hoboken : John Wiley & Sons, 2014Description: 1 online resource.Content type: text Media type: computer Carrier type: online resourceISBN: 9781118871348 (electronic bk.); 1118871340 (electronic bk.); 1306373514 (electronic bk.); 9781306373517 (electronic bk.); 9781118871232 (electronic bk.); 1118871235 (electronic bk.).Subject(s): Advertising | Storytelling | Branding (Marketing)Genre/Form: Electronic books. | Electronic books.Additional physical formats: Print version:: StoryscapingDDC classification: 659.1 Online resources: An electronic book accessible through the World Wide Web; click to view| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 659.1 (Browse shelf) | 1 | e-book | SOMAC,37000,03,CL,PPT | SOMAC,37001,03,CL,PPT | SOMAC,37002,03,CL,PPT | SOMAC,37003,03,CL,PPT | SOMAC,37004,03,CL,PPT |
Includes bibliographical references and index.
Description based on print version record.