Strategic market management / David A. Aaker, Vice-Chairman, Prophet Professor Emeritus, University of California, at Berkeley.
By: Aaker, David A. (David Allen)
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Publisher: Hoboken, New Jersey : Wiley, [2014]Copyright date: ©2014Edition: Tenth edition.Description: ix, 326 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781118582862 (paperback).Subject(s): Marketing -- Management | Strategic planningDDC classification: 658.8
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 2, TierNo 1, BayNo 2 |
658.8 AAK 2014 (Browse shelf) | 1 | Available | SOMAC,37003,03,RM|SHTEx,60001,03,RA|SOMAC,37003,03,AD|SOMAC,91605,03,AD | 5000160433 |
Includes index.