Power brands : measuring, making, and managing brand success / Hajo Riesenbeck and Jesko Perrey.
By: Riesenbeck, Hajo
.
Contributor(s): Perrey, Jesko.
Publisher: Weinheim : Wiley-VCH, [2009]Copyright date: ©2009Edition: Second, revised, and enhanced edition.Description: xviii, 348 pages : illustrations (chiefly color) ; 25 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9783527503902 (hardback).Subject(s): Brand name productsDDC classification: 658.827
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 27, Side 1, TierNo 2, BayNo 1 |
658.827 RIE 2009 (Browse shelf) | 1 | Available | SOMAC,37000,03,RA|SOMAC,37003,03,AD|SOMAC,91605,03,AD|SOMAC,91602,03,RM | 5000156294 |
Browsing Taylor's Library-TU Shelves Close shelf browser
| 658.827 RIE The 22 immutable laws of branding / | 658.827 RIE The origin of brands : | 658.827 RIE The origin of brands : | 658.827 RIE 2009 Power brands : | 658.827 ROB 2005 Lovemarks : | 658.827 ROM 2018 Building distinctive brand assets / | 658.827 SCH Brand babble : |
Includes bibliographical references and index.