Creating and marketing new products and services / Rosanna Garcia.
By: Garcia, Rosanna
.
Publisher: Boca Raton, FL : CRC Press, Taylor & Francis Group, [2014]Copyright date: ©2014Description: xxv, 412 pages : illustrations ; 26 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781482203608 (hardback).Subject(s): New products | Marketing research | Product designDDC classification: 658.575
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 26 , Side 1, TierNo 5, BayNo 8 |
658.575 GAR 2014 (Browse shelf) | 1 | Available | TBSxx,34001,03,CL | 5000155304 |
Includes bibliographical references and index.