Policy and marketing strategies for digital media / edited by Yu-li Liu and Robert G. Picard.
Contributor(s): Liu, Yu-li
| Picard, Robert G.
Series: Routledge studies in new media and cyberculture ; 19.Publisher: New York ; London : Routledge, Taylor & Francis Group, 2014Description: viii, 312 pages ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9780415747714 (hardback).Subject(s): Telecommunication -- Marketing | Telecommunication policy | Mass media -- Technological innovations | Digital mediaDDC classification: 384.0684
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 12 , Side 1, TierNo 2, BayNo 3 |
384.0684 POL 2014 (Browse shelf) | 1 | Available | SABDx,23003,03,CL | 5000156634 |
Includes bibliographical references and index.