Normal view MARC view ISBD view

Choice and preference in media use : advances in selective exposure theory and research / Silvia Knobloch-Westerwick.

By: Knobloch-Westerwick, Silvia.
Publisher: New York ; Oxfordshire, England : Routledge, 2015Copyright date: ©2015Description: 1 online resource (465 pages).Content type: text Media type: computer Carrier type: online resourceISBN: 9781315771359 (e-book).Subject(s): Mass media -- Psychological aspects | Mass media -- AudiencesGenre/Form: Electronic books.Additional physical formats: Print version:: Choice and preference in media use : advances in selective exposure theory and research.DDC classification: 302.23 Online resources: An electronic book accessible through the World Wide Web; click to view
Item type Current location Call number Status Notes Date due Barcode
Main Collection Taylor's Library - Perpetual(TU)
302.23 (Browse shelf) e-book SOMAC,37000,03,CL,PPT | SOMAC,37001,03,CL,PPT | SOMAC,37002,03,CL,PPT | SOMAC,37003,03,CL,PPT | SOMAC,37004,03,CL,PPT

Includes bibliographical references and indexes.

Description based on print version record.

Electronic reproduction. Palo Alto, Calif. : ebrary, 2014. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.