Cases on consumer-centric marketing management [electronic resource] / Vimi Jham and Sandeep Puri, editors.
Contributor(s): Jham, Vimi | Puri, Sandeep | ebrary, Inc
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Publisher: Hershey, PA : Business Science Reference, 2014Description: xxi, 351 p.ISBN: 9781466643581.Subject(s): Marketing -- Management -- Case studies | Customer relations -- Case studies | Customer services -- Case studies | Consumer behavior -- Case studiesGenre/Form: Electronic books.DDC classification: 658.8/343 Online resources: An electronic book accessible through the World Wide Web; click to view
| Item type | Current location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library - Perpetual(TU) | 658.8/343 (Browse shelf) | e-book | SCAFS,30003,03,CL,PPT | TBSxx,34007,03,CL,PPT | |||
| Main Collection | Taylor's Library - Perpetual(TU) | 658.8/343 (Browse shelf) | 1 | e-book | TBSxx,34007,03,CL,PPT | SCAFS,30003,03,CL,PPT |
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Includes bibliographical references and index.
Electronic reproduction. Palo Alto, Calif. : ebrary, 2013. Available via World Wide Web. Access may be limited to ebrary affiliated libraries.