Branding for the public sector : creating, building and managing brands people will value / Paul Temporal.
By: Temporal, Paul
.
Publisher: Chichester, West Sussex : Wiley, 2015Copyright date: ©2015Description: viii, 279 pages : illustrations ; 24 cm.Content type: text Media type: unmediated Carrier type: volumeISBN: 9781118756317 (hardback); 1118756312 (hardback).Subject(s): Government marketing | Government publicity | Public relations and politics | Branding (Marketing)DDC classification: 352.748
| Item type | Current location | Shelf location | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|---|
| Main Collection | Taylor's Library-TU |
Floor 4, Shelf 10 , Side 1, TierNo 1, BayNo 1 |
352.748 TEM 2015 (Browse shelf) | 1 | Available | TBSxx,34003,03,CL | 5000155277 |
Includes bibliographical references and index.